Consider the millions if not billions of dollars spent every day aimed at captivating our attention… Think about how much money, time, talent, and technology goes into producing a single TV show, movie or video game. Even a 30 second TV commercial can cost millions of dollars.
That's where the bar for our attention currently rests.
Contrast all those resources with those of the average pastor, trying to put together a Sunday service; who after all, is trying to capture the attention of that very same audience…
Churches that will be successful in the future will recognize that this is the reality of our time, and respond not by playing the same game (for which it is out-matched) that is, by offering slickly produced multimedia services, but by offering what is lacking. Our attention-consuming media environment can offer everything except that which is most crucial to being human: and that is human encounter and community.
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